About 2 years ago, my friend Robb Rinard at 2XL Games showed me a very cool app that he and Rick Baltman were working on. I thought it was a really great idea and it instantly brought a smile to my face. They called it XLR8.
XLR8 shipped in early 2012 and is available for your mobile device. With XLR8, you can plug your phone into the sound system of your car and as your car accellerates, XLR8 will play the sound of a bad-ass, high performace racecar engine complete with upshifting and burnout (if you have it tuned for that.) When your car slows down, XLR8 knows and plays the sound of the sportscar engine slowing down. It’ll even play tire squealing sounds when you take corners quickly. Yep. Make that Prius sound mean!
You can choose from several different sportscar engines including a Ferrari, Lamborghini, and more. These are the real sounds that those engines make. We were actually able to talk the owners of those cool cars into letting us pull off the rear tires and put them on dynos to record the engine sounds. That was a fun day.
So after the engine sounds got put into the app and the app was nearly finished, Rick and Robb asked me to make a demo video for the app. We had all sorts of ideas, but we didn’t have a lot of time and we didn’t have a lot of resources to devote. As a lot of you know, even a small promotional video can involve a lot of people and logistics depending on what you want to do.
So I was driving home one night and I was thinking about the XLR8 demo.
Now, I don’t know why my brain works the way it does, but sometimes I’ll get the spark of an idea for a video and I can instantly begin to see it unfold in my mind from start to finish. It basically writes itself. Perhaps you have had similar experiences.
Anyway, the next day I pitched the idea to Rick and Robb and they liked it. And after batting a few minor tweaks back and forth, I took the next few days and shot and posted what would become this demo video:
Yes, it’s pretty cheesy and kind of stupid, but the interwebs are full of those kinds of videos now, and I think mine fit right in!
By the way, even though it says so at the end of the video, I want to stress that no cats were harmed. Those are all my cats, and I would NEVER do anything that could possibly hurt them. For the most part, they were pretty bored with the whole thing. It took a lot of takes and some creative editing, but I think my girls all turned in stellar performances.
We got a lot of good reactions from the video and it promoted the app well. You may have noticed that I even snuck in a few 12 Inch Design video backgrounds.
Oh yeah, the guy in the suit at the end that says “Yeah, that’s way better…” is yours truly.